Vettri Tamil Nadu

As Associate Vice President at Guidance Tamil Nadu the Government of Tamil Nadu's nodal investment promotion agency I was entrusted by the government to design and execute a 100-day campaign strategy for the newly formed administration. The campaign attracted investment commitments worth ₹1 lakh crore within 100 days and facilitated MoUs with several of the world's leading companies, directly supporting the state's vision of becoming a $1 trillion economy by 2030.

Aug 13, 2026

Vettri Tamil Nadu

As Associate Vice President at Guidance Tamil Nadu the Government of Tamil Nadu's nodal investment promotion agency I was entrusted by the government to design and execute a 100-day campaign strategy for the newly formed administration. The campaign attracted investment commitments worth ₹1 lakh crore within 100 days and facilitated MoUs with several of the world's leading companies, directly supporting the state's vision of becoming a $1 trillion economy by 2030.

Aug 13, 2026

CLIENT

Guidance Tamil Nadu (Government of Tamil Nadu)

Role

Associate Vice President

CLIENT

Guidance Tamil Nadu (Government of Tamil Nadu)

Role

Associate Vice President

CLIENT

Guidance Tamil Nadu (Government of Tamil Nadu)

Role

Associate Vice President

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Green Fern
Green Fern

Branding

Branding

Led the design and development of all marketing collaterals for the campaign, including event collaterals, newspaper advertisements, invitations, and presentations. The campaign reached over 2 million people, and a newspaper advertisement I conceptualized and designed garnered close to 3 million views across state and national platforms.

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